
Luxury Style for a large-scale distribution giant
When a solution doesn’t exist, you have to create it
In a sector where competition runs wild, a major player in large-scale distribution would want to stand out among its competitors by focusing everything on a new model for a point of sale.

The development of a new solution
The large-scale distribution chain, one of the most important on the national scene, wishes to create a new store concept, far from the models created in the past and distinctive from the standards of competing companies.
The challenge
A new, never seen before cladding
The company’s technical staff is on the lookout for a solution to create a comprehensively original floor – a solution which does not exist on the international market.
The aesthetic idea anchored in the client’s wishes was the starting point of a creative process which necessitated two months to bear the long-anticipated fruit.


The Solution
Tailor-made study and development
When there seems to be no solution, one needs to create it: the result is a colossal layout of porcelain stoneware, with an incredible resistance to stains, easy to clean and with a thickness that will not require any future maintenance in the upcoming decades.
Luxury Style suggests a modification to the stratigraphy of the floor, by proposing an improvement solution, for the best mechanical resistance to heavy weights at lower costs and a shorter construction time.

Results
Enthusiasm and the dawn of a collaboration
The realization of the project generates the enthusiasm of the client and of the technical staff.
The development of a custom-made solution by Luxury Style, which from an initial suggestion has materialized into the execution of the flooring of a new point of sale concept, has laid the foundations for a new, solid collaboration.



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